Some colleges students understand Instragram's move to embrace video, but they are not ready to dismiss Twitter's six-second Vine application.
One meeting in Menlo Park, Calif., has changed the way people see posts on Instagram.
No longer will users see only filtered photos of sunsets, animals and flowers. Company co-founder and CEO Kevin Systrom announced Thursday that a video feature has been added to the photo-sharing app.
"It's everything we know and love about Instagram, but it moves," Systrom said in the announcement
The Facebook-owned company is in direct competition with the Twitter-owned Vine, which allows its 13 million users to share six-second video clips.
Both functions allow the user to press and hold a button to film; however, video on Instagram comes with many features Vine doesn't have.
On Instagram, clips can be focused, edited and deleted, and a cover frame can be selected. A feature Instagram calls Cinema, a stabilization technology, will enhance the video and make sure it is not shaky.
"(Those features are) going to hurt Vine a lot," said Melanie Loff-Bird, a junior studying graphic design at American University. "Having the ability to delete the last segment (of the video) is really useful. If you start a Vine and mess up, then you have to start completely over, and sometimes you can't do that."
Another key difference between the two: clip length. Similar to its parent company, Vine specializes in brevity: six seconds. Instagram allows for up to 15 seconds of video to be recorded.
Nicole Marrow, a junior studying decision science at Carnegie Mellon University, said the time difference is not that significant, saying extra time may be less appealing because of people's short attention spans.
"You have more room to make things happen, but it's fun to see how creative people are to fit things into six seconds," she said. "It forces you to put in the best six seconds as opposed to filler time. … You're going to feel obligated to fill up those 15 seconds when six seconds is all you may have needed."
Instagram, which has 130 million users, has added its trademark filters to the video menu, rolling out 13 new choices.
Marrow, 20, said these filters are pointless and too similar, but she still felt compelled to use them.
"Without the filters, it's just a longer Vine," she said. "(The video filters) all look brownish. I like the photo filters much better than the video ones."
Loff-Bird said having one app to take pictures and video might work toward Instagram's advantage because of society's lazy nature.
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